Using Comp Covers to Clarify What Readers Need to Know About NEXT BOOK

I already had a mood board for NEXT BOOK (by which I mean I had a Google Doc with a bunch of internet images pasted into it), but at the Maggie Stiefvater Portraits and Dreams workshop last Saturday we discussed getting really specific about both mood and what types of emotions a reader can expect to have while reading the book.

One way to clarify this is to find other book covers that communicate the mood/emotion “if you pick up this book, you will get this kind of story” thing to the reader.

So… here we go.

Covers that suggest portal fantasies centered around a female character

Fun fact: neither of these books are actually portal fantasies! But they both feature a woman standing in front of SOMETHING NEW without fully stepping into it, which is the emotional conflict that drives Act 1 of NEXT BOOK.

Both books also suggest the SOMETHING NEW is SOMETHING OLD — an old clock, an old castle, etc. This is also an important component of NEXT BOOK, and something I’d like to flag for potential readers.

The colors on The Lost Girls of Paris are also kinda right for the mood I’m going for: this story includes both a portal and a mystery.

Yes, these books are both women’s fiction titles, which means they’ve got the perhaps-overdone FACELESS LADY on the cover, but FACELESS LADY works for a reason. (The reason is we imagine our own face on her face.)

Covers that suggest the primary conflict takes place inside a female character’s head

A Kingdom of Exiles, by S.B. Nova.
More Than Words, by Jill Santopolo

This set includes one fantasy title and one women’s fiction title, and of these two the fantasy book feels more like the overall mood I’m going for, but what I like about both of these books is that they suggest the story is about A WOMAN WHO MAKES A CHOICE. Does she choose the dream inside her head, or the expectations outside of it?

I also like these books because both of these women have their hair pulled up, and when I was doing image research for my main character I found this exactly-what-I-was-looking-for Instagram photo:

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"There are a lot of things about getting old that are far worse than the gray hair. I almost caved and dyed it the other day when some 11 year-olds figured out my age and said they were confused because their moms are at least a decade older but don't have any gray hair. I didn't cave, though. I'm going to teach loving oneself by example. 👵🏻" thanks for the inspiration! -Jen, 34, gray since my early twenties thanks @jdowt for sharing a courageous story with us. #grombre #gogrombre ▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️▫️#goinggrey #greyhair #greyhairdontcare #greyhairs #grayhairdontcare #grayhair #grayhairs #silverfox #goinggray #goinggreygracefully #greyingout #naturalisbeautiful #confidence #naturalgrey #naturalgreyhair #naturalgray #naturalgrayhair #saltandpepperhair #saltandpepperhairdontcare #silversisters #silversister #naturalgreyhair #naturalbeauty #naturallygrey

A post shared by Going grey with (grohm)(bray) (@grombre) on

So that’s another reason why these covers feel right to me, although I’d also like to tip the reader off to the fact that this character is a woman in her 30s with graying hair. (BECAUSE THAT’S WHEN IT STARTS, Y’ALL.) We are often attracted to books that feature people similar to us, and I want to make sure that similarity is visible on the cover.

Covers that imply the universe and/or light science will be involved

I don’t think either of these covers contain enough information about the themes present in NEXT BOOK to be particularly useful, but I like the idea of cuing the reader in to the fact that THERE WILL BE A SCIENTIFIC EXPLANATION FOR THE PORTAL. Is that the most important thing the reader needs to know before deciding to read the book? Not really. (I could probably communicate it just as easily over flap/back cover copy, too.)

But as a reader myself, I tend to avoid the types of fantasies that aren’t rooted in reality (or at least a plausible reality). Suddenly finding yourself in the Magical Kingdom of Whatever isn’t good enough. I want to know why you, and why is this place a monarchy, and how does this fit in with the available parallel universe theories that are legitimized by math.*

So that’s where I am, in terms of figuring out what I want this book to communicate to its reader. Because that’s what this exercise is really about, since book cover trends change so quickly that you can’t set your heart on one type of cover before you’ve even written the first page.

*No, seriously. It is extremely mathematically likely that there are parallel universes, if the universe operates according to the rules of mathematics. Go read Brian Greene’s The Hidden Reality: Parallel Universes and the Deep Laws of the Cosmos.