Continuing our discussion of building THE AUDIENCE — this morning, The Write Life ran a must-read post by writer and editor Dana Sitar titled How the “Ideal Reader” Myth Hurts Your Writing Process:
When you set out to define your “ideal reader,” you’ve probably already decided what you want to write — maybe even written it.
You’re sitting on that romance novel, self-help book or blog about what cats have taught you about love, and now you’re ready to market it. So you dream up a reader who fits the bill. They’re male orfemale, between ages 18 and 54, probably own cats and are single. So, obviously, they’ll love your blog.
Voila. You’ve got your ideal reader.
Except that’s useless. All you’ve done is reverse engineer an audience for yourself, and you can’t do that with real people.
If you want to attract actual readers, you’re going to have to do it the other way around: Learn what real readers want, and write it for them.
Go read the whole thing.
Read it twice.
Read it eight times.
Sitar’s formula for making sure your creative work fulfills a real person’s needs — or, as I described it earlier this week, convinces a person to give you money in exchange for an emotional experience — is applicable to nearly every creative project, from the artistic to the commercial.*
I’m not going to share the formula here, because I want you to go to The Write Life and read the entire piece.
But I am going to start applying it to my upcoming work, whether I’m drafting NEXT BOOK or completing a freelance gig.
I should probably even figure out how to apply it this blog.
*I can hear you thinking but what if I just want to create something from the heart and see what happens? DO IT DO IT DO IT, nobody is stopping you! Those kinds of projects are often amazing because they come with a level of emotional connection and personal vulnerability that are absent from more calculated works. BUT BEFORE YOU PUBLISH, remember the difference between play and performance. Make the thing from your heart. Make it just for you, if you want. Then figure out how to turn it into a gift for an audience.