How I’ve Grown My Blog (Since January)

In preparation for Jane Friedman’s Magical Marketing Trifecta webinar this evening — which you can still sign up for, tickets are only $15 — I thought I’d take a look at how I’d grown Nicole Dieker Dot Com since revamping it in January.

According to Jetpack, I’ve already brought more viewers to my blog this year than I did in all of 2018; my total 2018 views were 15,433, and views since January 1, 2019 are currently at 17,366.

Going from bi-monthly-ish posts to daily posts helped this growth, as did getting a few retweets from people and organizations with lots of followers, like the Reedsy Discovery post that Reedsy has now retweeted/reshared twice. (Full disclosure: Reedsy invited me to write that post, though I was not paid for it. I said yes because I support Reedsy’s work and because I knew it would bring more potential readers to Nicole Dieker Dot Com.)

Twitter and Google search share the top spot for “most common way readers find my blog,” followed by The Billfold — no real surprises there.

The most common search term used to find this blog is “Nicole Dieker,” followed by a few search strings related to self-publishing and a few search strings where people, assumedly readers who are already familiar with the blog, are clearly trying to find a specific post (e.g. “Nicole Dieker the work and the life are two separate things.“)

This suggests that if I want to boost readership through search, I should write more posts on self-publishing — and I have one of those in the works for next week, so that’s a start.

Here’s a list of the most popular posts this quarter:

From this data, it looks like a lot of people are hitting the front page of Nicole Dieker Dot Com but not reading any of the posts — which, right now, are only shown as excerpts (that is, you see the first few sentences but have to click to read the post). I wonder if tweaking the blog so it showed full posts on the front page would encourage people to start reading and following.

On the subject of followers: 23 readers are currently subscribed to my blog through WordPress, and 20 are subscribed through email. (If you want to subscribe, check the sidebar to sign up by email and the admin bar — which you’ll only see if you also have a WordPress blog — to sign up through WordPress.)

Since installing Jetpack Ads in January, 30,292 ads have been served with an average CPM of $0.52. Total earnings from ads: $15.70.

Going forward, it looks like the best way to continue growing Nicole Dieker Dot Com might include:

  • Writing more posts about self-publishing
  • Writing more posts that can be retweeted by people/orgs with lots of followers
  • Reviewing self-published books submitted to Reedsy Discovery, which will get me retweeted/shared both by Reedsy and by the authors (and will also be beneficial to both Reedsy and the authors, it’s not all about me)

I don’t want this to be “just a self-publishing blog,” in part because I wouldn’t recommend anyone have “just a self-publishing career.” It’s a good way to make money as a writer — so good, in fact, that I’m going to be teaching an online class on the finances of self-publishing next month — but it’s not going to be your sole source of income unless you are in the top 1 percent or whatever of self-published authors. So I want this to be a site about all the aspects of a creative career, including “how to build multiple income streams” and “how to schedule your workflow to accommodate multiple income streams.”

And, like, the personal posts about my life, my writing, my vulnerabilities and struggles — because I want to be realistic about all of this, and honest, and not one of those blogs that’s all “here are ten impersonal tips that we are sure will work for everybody.”

Also, the personal posts tend to be the ones that garner the most response, because readers — and writers like me who write for those readers — value connection.

Anyway, that is The State of the Blog on Friday, March 8, 2019.

Let’s see what I think about all of this a few hours from now, after I finish taking Jane Friedman’s webinar. ❤️

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