On Content That Makes Money and Projects That Don’t

Matt Zoller Seitz: Avengers, MCU, Game of Thrones, and the Content Endgame

This weekend saw the release of “Endgame” and the premiere of “The Long Night,” the longest and biggest episode of “Game of Thrones,” the most lavishly produced fantasy series in TV history, and one of the last series that people watch as a group, episode by episode, week by week, experiencing big moments as a single unified audience. One is a movie experience that takes many of its stylistic cues from television. The other is a television experience that strives to be thought of as cinematic. Both are mega-entertainments that are meant to be experienced on the largest screen possible (theatrical or home) in the presence of others. Both will ultimately be viewed on the handheld device that (according to our own statistics) 65% of you are using to read this essay. They’re just two more pieces in the content stream, bigger and shinier than all others, but ultimately things to discuss on social media, bond over, and quickly move beyond. The state of the art. 

This is it. 

This is where it was all leading, whether we realized it or not. 

This essay is SO GOOD and SO TRUE.

Seth Godin: When Your Project Isn’t Making Money

It might be that you’re too early to the market.

There are early adopters, certainly, but maybe not enough, or not willing to pay your price…

Being too early also means that your costs are higher and your forward motion is slower.

And it might be that you’re too late.

Which means that the people who were interested, interesting and willing to pay extra already have their needs met, and all you’re left with is bottom-fishing, bargain-hunting late adopters.

This piece lists all of the reasons why small projects fail. It’s already digging into the dark sticky parts of my brain, the small percentage of my mindset that isn’t perpetually optimistic.

It’s honest, in a way that all of the “try hard and you can succeed” essays are not.

It also offers some hope, at the end. ❤️

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