Where I Got Published Today: Lifehacker

Fake Meat Smackdown: Impossible Burger vs. Beyond Burger

Sliced in half, the Impossible Burger interior looked a lot more like a hamburger than I was expecting—a mass-produced burger, to be sure, but you wouldn’t be able to identify this as a non-meat product by its appearance.

Nor by its taste.

Dear readers, this thing tasted like meat.

Or, as Impossible Burger puts it: “meat from cows.”