When I reviewed Jean Chatzky's Women with Money: The Judgment-Free Guide to Creating the Joyful, Less Stressed, Purposeful (and, Yes, Rich) Life You Deserve, I noted that it was written for a very specific target audience: women who wanted to feel better about their finances.
Jules Pieri's How We Make Stuff Now: Turn Ideas Into Products That Build Successful Businesses is written for an equally specific, though very different, audience—and I bet you can guess who she's targeting, because it's right there in the book's subtitle.
People who want to turn ideas into products that build successful businesses.
This isn't a book for the person who wants to live a more creative life. It isn't even for the person who wants to learn how to make money from a creative project.
It's a book for the person who wants to learn how to create a competitive, marketable, saleable product that can sustain a small business.
If that's your dream, How We Make Stuff Now provides an excellent step-by-step guide to help you get there. You'll learn about how to do market research, find manufacturers and vendors, seek out investors, and more.
If your idea of making stuff is less about building a business empire around a stand-out product and more about developing a the type of creative business that can run on a bunch of freelancing and a new novel every year or two, this isn't the right book for you.
If you're not yet sure what kind of business you want to create, pick up a copy of How We Make Stuff Now and start flipping through it. You'll know pretty quickly whether it describes the kind of entrepreneur life you're looking for. ❤️